Bringing Happiness to Everyday Life

For seven consecutive years, India has ranked 124th on the World Happiness Index, trailing behind countries like Pakistan, China, and Palestine. This is surprising, considering India’s position as:
 The largest democracy in the world
 A land of yoga and spiritual wisdom
 A young, dynamic nation with a strong global presence
 A country with a rich cultural heritage and deep-rooted traditions

Despite rapid economic growth and technological advancements, true happiness remains elusive for many.

The Happiness Dilemma

Modern lifestyles often lead people to seek happiness in luxury gadgets, high-end cars, fancy homes, and exotic vacations. While these experiences offer temporary pleasure, they rarely provide lasting fulfillment.

On the other hand, achieving deep, sustainable happiness through yoga, meditation, and mindfulness requires time, discipline, and commitment—a challenge for many due to busy schedules, social constraints, and even religious boundaries. As a result, happiness often feels out of reach.

A New Perspective on Happiness

B.N. Ramgopal, an IIM Ahmedabad alumnus and founder of Artaflora, recognized that:
 Most happiness barriers exist in the mind
 Training the mind is key to overcoming unhappiness
 Small, consistent efforts can recondition the mind for lasting joy

Through extensive observation, he discovered that people can learn to be happy by mastering their response to challenges, rather than being controlled by them.

Introducing Daily Happiness Tips

To make happiness accessible and effortless, Ramgopal created Daily Happiness Tips—a simple yet powerful approach that:
 Fits seamlessly into daily life
 Is practical, unbiased, non-political, and non-religious
 Requires no additional time or effort

These tips are available free of cost on artaflora.in, enabling individuals to build happiness as a daily habit rather than an occasional pursuit.

Discover Happiness with Artaflora

In addition to the Daily Happiness Tips, Artaflora offers a curated selection of products designed to bring genuine joy—all at reasonable prices.

Join us in making happiness a way of life. Explore artaflora.in today!